My Life Coach Insisted on 90 Days of Self-Love
(group show, Atelier 35, Bucharest)
The ideology of self-help places the man in the position of being the sole agent responsible for his own biological, emotional, material well-being. The individual has at its disposal a series of possibilities to shape his life, body and mind within an ideology which equates a happy and self-fulfilled self with a moral one.
The magical patterns of positive thinking and the pursuit of a happiness which is devoid of antagonism intersect with unattainable goals and with a detachment from the real grounds of the physical and emotional precariousness of the self. The external conditions are minimized, the entire responsibility falling on the shoulders of the individual, who is overwhelmed by the tyranny of always having to choose the best option from the very best.